Description
I really enjoy the story of this commercial. Gogo (Granny) is assembling an A-Team to take on the challenge of eating the massive CRAM DECKER.
She has a lot of energy still in her and is not afraid to use it. The commercial will embody this same energy in the way we tell the story with a swift pace - this leads into the food sequence that slows things down a bit. This juxtaposition heightens the impact of our CRAM DECKER moments. Throughout the commercial we are building excitement to finally savouring the PIZZA.
This commercial is a lot of fun. We want to create something that is charming while delivering the messaging and the offer.
We will pay homage to team up films using obligatory shots. This will strengthen the delivery of ‘THE A-TEAM’ messaging.
This professional campaign titled 'Cram Decker - Granny's A-Team' was published in South Africa in May, 2023. It was created for the brand: DEBONAIRS, by ad agency: DRAFT FCB. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 12 months ago by Director: Directed by Mark Stry of The Star Film Co.
Credits
CLIENT DETAILS
CLIENT DEBONAIRS
Phumzile Siboza Marketing Executive
Rirhandzu Manganye Marketing Manager
Marthie Martin Ops Manager
Sophea Singh/Koselea Franchisee Manager
Nozipho Thusi Product Manager
Tito Walaza Brand Manager
AGENCY DETAILS
AGENCY FCB Johannesburg
164 Katherine St, Barlow Park, Sandton, 2148
Mponeng Sedumedi Creative Director
Jacque Moodley Creative Group Head
Sukumani Gulube Senior Copywriter
Kefilwe Khanda Group Account Director
Pabi Ntoane Account Director
Sindi Hirschowitz Integrated Content Producer
@directed_by_markstry Awesome latest work for @debonairsoffical_sa and @fcbjoburg . Exec Producers @mrproducersa and @saskla_ rosenberg
Producer @suezle_m
Production Manager @jhadiquinn
1st Assistant Director @thobelanifaku
Medle @tau.Ilkhethe
Child Minder educationonlocation.sa
D.O.P. @dinobenedetti
Focus Puller 1st AC @ranhash
2nd AC @marischitz
DIT & VTO @kobousphoto
Grip @pisteyl
Best Boy Grip :Thabelo Kholoane and @itstha.biikho
Gaffer @w.p.haak
Best Boy Lights @marcusnepfumbada
Spark @majunisetoaba and @A_PICTREND_PHOTOGRAPHY
Art Director @smithartdirection
Props Master @the_props_huntress
Props Assistant @taan_enslin.
Art Assistant @kathrinehayward
Driver :Nhlanhla Swundla.
Driver Assistant: Happy Poo and Stan Dube
Art Assistant @trevor_enslin_, @pedre_music_officia ar
Wardrobe Stylist @refilwe_dipholo
Wardrobe Assistant @shaun.ntull
Make up & Hair @turquoise15
Unit Manager @_chad_machogo
Unit Assistant Zamokuhle, Mazibuko Production Assistant @le.sego_
Caterer: @umsamocuisine
