ADVERTISING

Dialogo Diverso

Day 1 of 365

Agency: BBA Ecuador

Description

The campaign "Day 1 of 365," a collaboration between BBA and Diálogo Diverso, turns the traditional optimism of New Year's posts into an urgent call to action against the injustices women face in Ecuador. Inspired by the common mirror selfie images, this initiative reveals how, for many women, the start of a new year also means facing 365 days of psychological violence, workplace discrimination, and sexual harassment. With striking visual design and thought-provoking messages, the campaign highlights alarming statistics: 56.9% of women have experienced psychological violence, 64.9% gender-based violence, and 32.7% sexual violence. "Day 1 of 365" seeks to shed light on these realities and advocate for a change that transforms every year into one of equality and respect.

This professional campaign titled 'Day 1 of 365' was published in Ecuador in January, 2025. It was created for the brand: Dialogo Diverso, by ad agency: BBA Ecuador. This Print medium campaign is related to the Public Interest industry and contains 4 media assets. It was submitted about 1 month ago.

Credits

Creative Executive Officer: Bryan Recalde
General Account Director: Francisca Frisch
Creative Director: Luis Barrera
Art Director: Juan Francisco Torres
Creative Writing: Carlos Rivas

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.