ADVERTISING

Utah Office of Tourism celebrates International Dark Skies Week with its own digital Dark Skies mode

Description

The week of April 13-20 is International Dark Sky Week, a global celebration of the night and a chance to raise awareness about light pollution, reduce energy waste and protect nocturnal environments. The state of Utah boasts the highest concentration of certified International Dark Sky Places in the world. And to help people discover the wonders and importance of the night, the Utah Office of Tourism has converted its VisitUtah.com website into a “Dark Skies” experience.
Working with Milwaukee-based Hanson Dodge, its digital agency partner, visitors will witness the site's own version of dark mode, transitioning from light to dark while simultaneously hearing the nocturnal sounds of critical wildlife. There’s another page – the “Dark Skies” page – whose background is actually responsive to the Utah sky. So, as the Utah sun sets, the page background gets gradually darker and darker, matching the Utah sky, until the page background goes totally dark at sunset.

This professional campaign titled 'Dark Skies' was published in United States in April, 2026. It was created for the brand: Utah Office of Tourism, by ad agency: Hanson Dodge. This Digital and Experiential media campaign is related to the Travel and Tourism industry and contains 1 media asset. It was submitted about 5 hours ago by President: Roy Elvove of Elvove Associates LLC.

Credits

Client: Utah Office of Tourism

Creative/Digital Agency: Hanson Dodge
Chief Creative Officer: Mike Roe
Creative Director: Katherine Schmidt
Art Director: Jillian Turbessi
Chief Technology Officer: Angie Rothen
Digital Strategist: Bridget Siebert
Web Development: Niveditha Ravuri, Julian Mancera

ADVERTISING

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