Dare to be tender

Agency: Brand New Telly Industries


This movie is the result of an online campaign where consumers could send compliments to one an other ( After the first 10,000 compliments were sent it was time for Milka to return the favour. Time te give parking inspectors some tenderness.

This professional campaign titled 'Dare to be tender' was published in Netherlands in December, 2013. It was created for the brand: Milka, by ad agency: Brand New Telly Industries. This Ambient medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 9 years ago.


Advertising Agency: Brand New Telly, Amsterdam, Netherlands
Creative Director: Wouter van der Pauw
Art Director: Auke van Rossum
Copywriter: Marcel Haasdijk
Additional credits: Michiel Peereboom, Ijsbrand Carmiggelt, Daniel Vinig, Nick van Gool, Dimitri de Vadder


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