For the release of its first spread called “PATAMILKA”, Milka collaborates with Buzzman to bring back an advertising legend. A new product whose name, logo and packaging were entirely designed by Buzzman. The campaign will launch on TV, on the web and in the mouths of all French people as of 7th January.
“Then the marmot wraps the chocolate in the foil”, does it ring a bell? Well, of course! It was 20 years ago, almost to the day. Milka entered the collective unconscious thanks to a cult campaign. A surprised hiker, while peeping into a cottage, discovered a marmot wrapping a chocolate bar in foil.
This year, for the release of Patamilka, Milka’s spread, the marmot is back in an identical film, or almost… The same cottage lost in Swiss pastures, the same incredible machines that produce the chocolate, the same heady music, the same final replica and the same characters send us back to the fairy world of the 90’s. Although the marmots have exchanged their roles with humans: where 20 years ago, the marmot put chocolate in aluminum, today we discover a little boy putting the spread on a piece of bread.
In order to recreate the old film as accurately as possible, Buzzman called on Hervé de Crécy, a multi-award-winning director, who won the 2010 animated short film award, Logorama. The challenge was also taken up by one of the best 3D specialized studios: Mathematic.
This professional campaign titled 'Patamilka - Milka's Marmot0 Years Later' was published in France in January, 2019. It was created for the brand: Milka, by ad agency: Buzzman. This Film medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: BUZZMAN, Paris, France
President and Executive Creative Director: Georges Mohammed-Chérif
Vice-President: Thomas Granger
Managing Director: Julien Levilain
Creative Directors: Louis Audard, Tristan Daltroff
Art Director: Pierre Cognard
Copywriter: Guilhem Barbet
Art Director Assistants: Mona Saleh, Juliette Simonet, Elie Sitbon
Account Managers: Clément Chagnaud, Lola Pegoraro
Head of Social Media: Loris Bernardini
Social Media Manager: Robin Delepine
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
PR & Communication Assistants: Nina Barbanel, Clémentine Eouzan
Rights Management: Dee Perryman
Head of TV Production: Vanessa Barbel
TV Production: Katya Violi
TV Production Assistant: Saveria Besset
Sound Production: Schmooze
Director: Hervé De Crécy
Producer: Edouard Chassaing
Post Production: Mathematic
Music Supervisor: Too Young
Artist (Sound): South Kensingtons
Soundtrack: Concrete & Clay