Description
A Taste of Indulgence — Danette
Here’s a behind-the-scenes look at the influencer campaign brought to life by Renaissance Agency for Danette in 2024.
25 creators. Dozens of irresistible video recipes. One bold idea: "Indulgence".
What started as a 6-million-view goal quickly turned into 24 million+ views — all fueled by a wave of organic reach, with audiences not just watching, but sharing the content over 140,000 times. That organic momentum transformed engagement into the campaign’s strongest asset.
The campaign didn’t just check the boxes — it struck a nerve. By leaning into pleasure, indulgence, and creative freedom, Renaissance turned product placement into craveable content, proving that pitch-perfect alignment to the brief, can deliver powerful outcomes.
This professional campaign titled 'Danette Recipes' was published in Iran in July, 2024. It was created for the brands: Danette and Danone, by ad agency: Renaissance. This Digital medium campaign is related to the Drinks (Non Alcoholic) and Food industries and contains 2 media assets. It was submitted 5 months ago.
Credits
Client: Danone
Agency: Renaissance
Chief Executive Officer: Arman Derafshdouz
Digital Media Manager: Mozhgan Morsali
AI music producer: Sina Zandie
