International Campaign to Ban Landmines

Daily Chores, Vacuum Cleaner, Daily Chores, Shopping Trol...

Agency: Saatchi & Saatchi


26000 innocent people fall victim to landmines each year, while going about their everyday lives. That means 71 people die each day doing things as ordinary as mowing the lawn or shopping for groceries. Our campaign highlights the dangers landmines pose to everyday life and drives people to a site dedicated to helping those already affected.

This professional campaign titled 'Daily Chores, Vacuum Cleaner, Daily Chores, Shopping Trol...' was published in South Africa in May, 2011. It was created for the brand: International Campaign to Ban Landmines, by ad agency: Saatchi & Saatchi. This Print medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted about 13 years ago.


Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Creative Directors: Gavin Whitfield, Sammy-Jane Thom
Art Director: Gareth Cohen
Copywriter: Alex Goldberg
Photographer: David Prior


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