Description
While the world is getting excited about the market, it’s also getting a little too over-whelming for anyone starting out. Every nascent question is answered with different and mostly confusing information. Upstox, a top finance app in India, decided to name this clutter of opinions, suggestions, and recommendations—kit-kit. The ad film brings to light relatable scenes of financial discussions that can happen anytime and anywhere; in this case, amidst a cultural theatre show and how the app is equipped with every tool to cut this kit-kit.
This professional campaign titled 'Cut the kit-kit' was published in India in March, 2024. It was created for the brand: Upstox, by ad agency: MullenLowe Lintas Group. This Direct, Film, and Integrated media campaign is related to the Finance industry and contains 1 media asset. It was submitted 5 months ago.
Credits
Client - Upstox
Agency - Lowe Lintas
Chief Creative Officer- Prateek Bhardwaj
Group Chief Operating Officer- Naveen Gaur
Regional Creative Officer- Vasudha Mishra
Chief Strategy Officer - Anurag Prasad
Executive Director- Tanul Bhartiya
Vice President - Rahul Ojha
Copywriters- Sarthak Sharma, Tushar Sharma, Rahil Makhija
Executive Creative Director- Kartikeya Dixit
Group Creative Director- Nishit Shankar
Associate Creative Director- Akash Swami, Aastha
Gupta
Associate Vice President - Shashwat Kar
Senior Brand Services Director- Zorawar Singh Dhillon
Senior Brand Services Manager- Pooja Gupta
