Swiss Life

Customer for 100 Years

Agency: Ruf Lanz


The client: Swiss Life is the oldest life insurance group in Switzerland (since 1857). The company accompanies its customers throughout a lifetime.
The idea: A tribute to the customer who has been insured by Swiss Life the longest: Hans Knecht. His policy has been active for 100 years – and is still valid. We congratulated the 101st birthday of this healthy pensioner in a special way. We arranged for the entire edition of the renowned “Neue Zürcher Zeitung” to appear with the original front page from the day Hans Knecht was born: June 7, 1917. With a corresponding portrait on the first page inside.
This became possible through a close cooperation with the editors-in-chief and the publisher. It was the first time in its more than 200-year history that the “Neue Zürcher Zeitung” did not appear with the current title page.

This professional campaign titled 'Customer for 100 Years' was published in Switzerland in June, 2018. It was created for the brand: Swiss Life, by ad agency: Ruf Lanz. This Print medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 4 years ago.


Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Director: Danielle Lanz, Markus Ruf
Copywriter: Markus Ruf
Art Director: Isabelle Hauser
Account Executive: Ursula Jaag
Media: Caroline Nünlist
Client Supervision: Swiss Life Group Communications & Strategic Marketing


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.