Saatchi & Saatchi Sydney reveal the extreme lengths CAPI go to find the best ingredients for their 100% natural sparkling soft drinks. From Borneo to the Andes, no origin is too far-flung or hostile – which inspired Saatchi’s “Hard to make. Easy to drink.” campaign.
This professional campaign titled 'Cuba, Congo, Bite, Natural' was published in Australia in March, 2013. It was created for the brand: CAPI, by ad agency: Saatchi & Saatchi. This Film medium campaign is related to the Non-Alcoholic Drinks industry and contains 4 media assets. It was submitted over 9 years ago.
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Damon Stapleton
Creative Director: Matt Gillmore
Creatives: Gene Brutty, Tim Seddon
Planning Director: Alex Speakman
Agency Producer: Veronica Alkon
Production Company: The Sweet Shop
Director: Steve Ayson
Executive Producer: Alice Grant
Editing: Jack Hutchings
Post: The Refinery
Media: Two Hands