Crisps From Abroad

The world's most unusual holiday crisp flavours are landing in Soho this week, as loveholidays, in partnership with creative agency ARK, brings a one-of-a-kind crisps pop-up to London, inviting visitors to travel the world one crunch at a time. Full details are available at http://www.loveholidays.com/discover/crisps-from-abroad - including details of how to visit the store, and for all, the opportunity to vote for their favourite crisp/destination.

Taking place at 26 Peter Street from Thursday 2nd to Friday 3rd July (12-7pm), Crisps From Abroad will transform the space into a snack-lover's dream, with walls covered floor-to-ceiling in crisps and more than 4,600 bags from all over the world.

No one will leave empty-handed either; every attendee will be able to take home their favourite flavour for free. There will also be freebies up for grabs, including crisp-themed T-shirts and sun cream bottles, guaranteed for the first 50 people to join the queue each day. Attendees will also have the opportunity to enter a £3,000 holiday competition to the crisp capital of the world, which will be determined by votes from the blind tasting challenge.

Crisps and holidays are a connection many Brits know well. New research from loveholidays found more than half (57%) of holidaymakers try new crisp flavours whilst abroad. Three in 10 even believe crisps taste better abroad, and 39% love trying flavours unavailable in the UK.

The research also revealed 29% eat more crisps on holiday than at home, while a quarter (25%) even bring them back in their suitcase — proving that for many, discovering new flavours abroad is all part of the adventure.

London-based talent will descend on Soho to capture the activation, with local TikTok star MC Combe leading content creation alongside a roster of food and lifestyle creators - including Ash The Foodie, Georgina King of Eat.Snack.Repeat, samsational_eats and more - capturing its most shareable moments for their combined audiences. The activation is also being supported by a wave of fly-posting across London in the run-up to launch.