ADVERTISING

Room Temperature

Creation of the Room Temperature book

Agency: NEBO Ideas Agency

Description

Goal
To turn poetry into a functional interior accessory, popularize poetry through the city streets, engage the poetry community and launch at the main literature event in Kyiv.
Solution
When designing the poetry book, we decided to play around its name – “Room Temperature”. That’s why a thermometer stem was attached to the book spine. As a result, when this book is on a shelf, it serves a function, instead of merely collecting dust.
We managed to create a simple and clear visual identity with the use of lines, and in each geometric form of it the corners and walls of a room could be observed. A red and blue line appeared near pagination numbers. They once again refer the reader to the thermometer, where red colour goes up, and blue colour goes down.

This professional campaign titled 'Creation of the Room Temperature book' was published in Ukraine in October, 2021. It was created for the brand: Room Temperature, by ad agency: NEBO Ideas Agency. This Integrated medium campaign is related to the Media industry and contains 1 media asset. It was submitted 10 months ago by Designer: Anna Savchenko of NEBO ideas agency.

Credits

Advertising Agency: NEBO ideas agency, Kyiv, Ukraine

ADVERTISING

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