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Nike

Create with Air Max

Agency: AKQA

Description

Air Max, a cornerstone of the Nike shoe lineup has been amassing a cult following since 1987. This year in a world first for Nik, AKQA helped Nike Japan give people the opportunity to participate in the creation process of this fan favorite.
Nike Japan released a collaborative 'zine' called Create with Air Max allowing sneaker lovers to make their own unique mark on Air Max through an exclusive pilot experience. By scanning a black and white ‘coloring book’ style outline of the new shoe silhouettes, users can customise their own 3D Air Max designs in real-time.
An AR model of each shoe hovers above the page, rendered in real time as the user colors each section of the physical zine pages. The user can then sign their finished design and have it transformed into a unique animation, which can then be shared online or even submitted to Nike as part of the larger editorial campaign.
Conceptualised and developed by AKQA, the zine experience incorporates the best submissions from influencers, and sees them published in a magazine along with influencer interviews, community creations, and the interactive AR creation feature.
The idea was born from the COVID-19 circumstances, which left people largely isolated, and unable to come together as they had prior, but also looking for new ways to explore and express their creativity.

This professional campaign titled 'Create with Air Max' was published in United States in July, 2020. It was created for the brand: Nike, by ad agency: AKQA. This Experiential medium campaign is related to the Fashion and Retail Services industries and contains 1 media asset. It was submitted almost 2 years ago.

Credits

Advertising Agency: AKQA, New York, USA
Additional Credits: AKQA Shanghai and AKQA Tokyo

HOK-Elanto
Sport England

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