The first marketing campaign designed to apply a real change in sexist consumer habits.
This professional campaign titled 'Crazy Prices' was published in Argentina in May, 2017. It was created for the brand: Minicuotas Ribeiro, by ad agency: Publicis. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 6 years ago.
Advertising Agency: Publicis Buenos Aires, Argentina
General Creative Director: Fabio Mazia
Creative Directors: Alberto Fernández, Florencia Rodríguez
Planning: Diego Lizewski
Additional Credits: Paula Katz, Federico Puricelli