Speed is one of the major factors contributing to crashes on Victoria's roads. Small changes in speed can result in significant reductions in road trauma. JayGrey Melbourne decided to take that message to the streets. Literally.We did something that had never been done before. We covered a normal car with a 360° skin created from a vehicle involved in a high-speed collision.The car was then delivered to press conferences and media launches and is currently traveling around Victoria to serve as an impactful reminder that slowing down wont kill you.
This professional campaign titled 'Crashed Car Ambient' was published in Australia in January, 2011. It was created for the brand: TAC, by ad agency: Grey. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 13 years ago.
Advertising Agency: JayGrey, Australia
Creative Director: Jay Furby
Art Directors / Copywriters: David White, Jay Furby
Photographer: Toby Burrows
Account Manager: Adrian Lugg
Account Director: Marisa Jones