Stella Artois


Agency: Lowe


Stella Artois is all about quality. And promotions are usually about price. When these two contradicting thoughts were put together, the answer is almost too obvious: "pay more" coupons from Stella Artois. Authentic-looking Stella Artois coupons were run in cheap neighbourhood discount newspapers. But with one difference: the Stella Artois coupon is the only one offering the consumer to pay "more" instead of "less." Because Stella Artois is worth it.

This professional campaign titled 'Coupons' was published on July 01, 2006. It was created for the brand: Stella Artois, by ad agency: Lowe. This Ambient medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 17 years ago.


Advertising Agency: LOWE, New York, USA
Art Director, VP Creative Supervisor: Raj Kamble
Copywriter, Senior Copywriter: Anselmo Ramos
Executive Creative Director: Peter Rosch, John Hobbs
Chairman, Chief Creative Officer: Mark Wnek


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