Back Cover Ad: In order to redeem the coupon for a free sample of Pro Complex (an advanced Protein Powder), bodybuilders, as a test of strength, had to rip the entire magazine in half (as opposed to cutting it out with scissors) and mail the spine in to Optimum Nutrition.
This professional campaign titled 'Coupon' was published on June 01, 2007. This Ambient medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 16 years ago.
Advertising Agency: DraftFCB, Chicago, USA
Group Creative Director: David T. Jones
Copywriter: David Littlejohn
Art Director: Jim Haas, Andrew Lincoln
Designer: Alex Moulitsas
Media: Flex Magazine