Could you stomach this?

Agency: Don't Panic


People were disgusted when they were told that the drink (which, we stress, was actually soya milk) came from a dog. But if the thought of drinking dogs' milk makes you feel ill, why drink the milk from any other animal? After all, there is nothing "normal" about artificially inseminating a cow and forcing her to give birth, only to tear her beloved calf away from her so that the milk that nature intended for her baby can be consumed by humans instead. Humans are the only species on the planet to drink another animal's milk, and cows' milk is no more natural for us than dogs' or rats' milk would be.

This professional campaign titled 'Could you stomach this?' was published in United Kingdom in November, 2016. It was created for the brand: PETA, by ad agency: Don't Panic. This Experiential medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 7 years ago.


Advertising Agency: Don't Panic, London, UK
Project Lead: Ellie Moore
Creative Lead: Tom Loader, George McCallum
Director / Producer: Errol Ettienne
Designers: Paul Howard, Chris Seaborn
Editor: David Graham
Grade: David Graham
Camera: Jake Martin, Elliot Felton, Oliver Morton


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.