Decide whether the car accident victim will be rescued or not. An interactive video about why you need to make a way for an ambulance, police and fire brigade. The campaign co-created a movement that led to the adoption of a law requiring drivers to give way to ambulances. The emergency corridor has been mandatory in Poland since 6 December.
This professional campaign titled 'Corridor of Life' was published in Poland in December, 2019. It was created for the brand: Ministry of Infrastructure Poland, by ad agency: FKS Fabryka Komunikacji Społecznej. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 4 years ago by Plachecki: Peter of FKS.
Advertising Agency: FKS Fabryka Komunikacji Społecznej, Warsaw, Poland