Description
In South Africa, sparkling wine is usually saved for big occasions like weddings, graduations, anniversaries and formal celebrations. J.C. Le Roux wanted to challenge this behaviour and make the brand relevant to a younger audience who are choosing to celebrate life in smaller, more personal ways. The strategic platform Be Extra More Often was thus born.
The campaign, ‘Make a Thing of It’, gives people permission to celebrate everyday wins. Cutting a fringe. Finishing a puzzle. Painting a statement wall. Hitting a work target. These are not traditional moments you’d pop open bubbles for, but they are real moments that matter to the people living them.
This professional campaign titled 'Corks' was published in South Africa in April, 2026. It was created for the brand: JC Le Roux, by ad agency: TBWA\SOUTH AFRICA. This OOH Outdoor and Print media campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted 3 days ago by Honey: Juliet of TBWA\South Africa.
Credits
Chief Creative Officer: Carl Willoughby
Executive Creative Director: George Low
Creative director: Juliet Honey, Lauren Meyer
Copywriter: Lauren Meyer
Art director: Juliet Honey
Account management: Debbie Laing, Ayanda Dlamini
Agency producer: Kim Hunt
Project manager: Leanne Ferris - Woods
Production company: Red Hot Ops
Photographer: Des Ellis
Stylist: Kate Hawkins
