Description
Copies never work the same as the original… and this Halloween, with Fiat Uruguay, we captured it in a way that’s as simple as it is true.
Original costumes scare, but some costumes are just copies—and even children can tell.
The campaign highlights spare parts that try to imitate the original, because only MOPAR original parts guarantee the factory-level safety, performance, and reliability your Fiat deserves.
This professional campaign titled 'Copies don't work the same.' was published in Uruguay in October, 2025. It was created for the brand: FIAT, by ad agency: Publicis Impetu. This Print medium campaign is related to the Automotive and Personal Transportation industry and contains 3 media assets. It was submitted about 1 month ago.
Credits
Agencia de publicidad: Publicis Ímpetu
Responsables por el cliente: Gabriela Coletto, Álvaro Barrera
Directores generales creativos: José Pablo Trinajstich, Esteban Barreiro, Mario Taglioretti
Director de cuentas: Mariano Martinez
Director creativo: Juan Pablo De Mello
Redactores creativos: Marcel Molina, Paolo Pérez Ramos
Diseñadora gráfica: Lucía Campot
Community manager: Felipe Alvariza