ADVERTISING

Jeep

Confusing Parts

Agency: Berlín

Because it’s very easy to deceive someone who does not know about engines. Always choose Jeep’s authorized services.

Because it’s very easy to deceive someone who does not know about engines. Always choose Jeep’s authorized services.

Because it’s very easy to deceive someone who does not know about engines. Always choose Jeep’s authorized services.

Description

Some parts inside our cars have complicated names, especially in our engines. Camshaft, crankshafts, piston, springs, you name it. And in Spanish, some of those words relate and sound very, but very similar to other things in nature. That’s why we create this campaign, exploring how easy is to make mistakes with stuff in our engines, if you don’t know much about engines. So better leave it to professionals and always choose Jeep’s authorized services.

Because it’s very easy to deceive someone who does not know about engines.

Always choose Jeep’s authorized services.

This professional campaign titled 'Confusing Parts' was published in Chile in November, 2022. It was created for the brand: Jeep, by ad agency: Berlín. This Digital and Print media campaign is related to the Automotive, Education, and Professional Services industries and contains 3 media assets. It was submitted over 1 year ago by Creative director/ Head of Art: Eugenio Spencer C of BERLIN SCL.

Credits

Advertising Agency: Berlín, Santiago, Chile
Cliente: Francisco Pastor Gallardo
Ceo: Cristián Rojas
Creative Director: Nicolás Perez
Head Of Art: Eugenio Spencer
Senior Art Director: Cristian Mugarra
Art Director: Andres Salgado
Art Director: Jorge Henriquez
Art Director: Matias Montecinos
Art Director: Christian Carrasco
Art Director: Carlos Morales
Art Director: Laura Valdés
Senior Copywriter: Patricio Orellana
Copywriter: Cristobal Ramírez

ADVERTISING

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