Description
In Moo Deng’s first ever branded content video, titled ‘Confessions of Moo Deng’, the popular hippo hilariously confesses that she would hate to follow in her mother’s footsteps — in fact, footsteps of her entire family by being a part of the alphabet book as ‘H for hippo’ to teach the letter H to humans. In the video, Moo Deng opines that she is super talented and can do more with her life than becoming another hippo that represents the letter H. When observing the habits of hundreds of humans she sees every day, Moo Deng realizes that the letter H should stand for something more useful to humans: handwashing.
This professional campaign titled 'Confessions of Moo Deng' was published in India and Singapore in November, 2024. It was created for the brand: Lifebuoy, by ad agencies: MullenLowe Lintas Group and MullenLowe Singapore. This Content, Digital, and Film media campaign is related to the Health and Public Interest industries and contains 1 media asset. It was submitted 8 months ago.
Credits
Brand: Lifebuoy
Client: Unilever
Agency: MullenLowe Lintas India and MullenLowe Singapore
Creative Team: Sarvesh Raikar, Joybrato Dutta, Theodor Sandu, Nhu Tran, Prashant Pawar, Madhurenu Datta
Account: Vinay Vinayak, Sharmine Panthaky, Prathamesh Kulkarni, Mehak Parikh
Creative Producer: Fuzzy Abideen
Client: Khim-Yin Poh, Parnil Sarin, Aarti Daryanani, Payal Shah, Amanpreet Singh, Anwesha Mishra, Sneha Raghavendra, Diane Lim, Alokedeep Singh
Production Partners: Bullet, Bangkok
Director: James Teh, Amit Pandirkar
Music: Aman Pant
Post House: SKD Studio (Sunil Kumar Dwivedi)
Tech Partners: Aircards
