Concept - i

Agency: Dentsu


A futuristic and innovative brand film introduces Toyota’s vision for the near future of automobile technology. The car is built in a way in which every element of the vehicle is designed to strengthen the user experience. The film’s narrative is based around a personable relationship that develops as the built in Artificial Intelligence, Yui, learns more about the driver, Noah.

This professional campaign titled 'Concept - i' was published in Japan in March, 2017. It was created for the brand: Toyota, by ad agency: Dentsu. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: Dentsu Inc, Tokyo, Japan
Director: Laurent Barthelemy
Production: Mt. MELVIL
DoP: Jackson Hunt
Post: 8VFX
Design / Animation: Worship
Editor: Nicolas Larroquerre
Offline: Home Digital Pictures
Colorist: Ricky Gausis / MPCLA
Music / Sound Design: Cypher Audio
Audio Mix: Juice Studio West


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