ADVERTISING

Meijer

Community TV

Agency: The Distillery Project

Description

The Distillery Project (TDP) has completed its second annual community campaign for Midwestern retailer Meijer. The creative is running on online video and social media in the six states where Meijer has more than 258 supercenters - Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. It will run through October 31.

Meijer has always been about providing families with the essentials, such as groceries and jobs. But for decades, it has also quietly supported countless essential programs and organizations in the communities where it does business. Today, Meijer’s commitment is to a much broader understanding of what’s truly essential to create and maintain healthy, vibrant relationships with those communities.
The events of 2020 unleashed a desire to lead with purpose and to highlight the real stories, people and businesses that are at their core. The real difference in Meijer’s giving strategy is its accessibility: The company takes a more grassroots approach by empowering its store directors to fund the local initiatives that matter most to each community, whether that’s cleaning up a beach or helping teachers buy educational supplies.

This professional campaign titled 'Community TV' was published in United States in September, 2022. It was created for the brand: Meijer, by ad agency: The Distillery Project. This Film medium campaign is related to the Retail Services industry and contains 2 media assets. It was submitted 6 days ago.

Credits

Client: Meijer

Agency: The Distillery Project
Chief Creative Officer: John Condon
Founding Partner/CSO: Ben Kline
Head of Operations/Partner: Kim Tanner
Head of Production/Partner: Nik Traxler
Creative Director: Phil Jungmann
Creative Director: Kristi Neitzel
Creative Director: Jean-Pierre Bovie
Business Affairs Manager: Bonnie Kalaf
Senior Producer: Brenda Cortés
Production: Bob Industries
Partner: John Grady
Director: Christian Loubek
Director of Photography: William Peña
Producer: Russell Vannortwick

Editorial Company: Rock Paper Scissors
Editor: Adam Pertofsky
Assistant Editor: Erin McCaffrey
Producer: Janae Abraham

Post Production: A52
Producer: Diane Valera

Color Co.: Primary
Producer: Jenny Bright
Colorist: Kya Lou

Audio/Sound Design Company: Margarita Mix
Sound Designer: Nathan Dubin

Music Company: JSM
CEO/CCO/Co-Composer: Joel Simon
VP/Executive Producer: Jeff Fiorello
Senior Producer: Norm Felker
Senior Producer: Andrew Manning
Producer: Sharon Cha
Co-Composer: Seamus Kilmartin

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