Community TV

The Distillery Project (TDP) has completed its second annual community campaign for Midwestern retailer Meijer. The creative is running on online video and social media in the six states where Meijer has more than 258 supercenters - Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. It will run through October 31.

Meijer has always been about providing families with the essentials, such as groceries and jobs. But for decades, it has also quietly supported countless essential programs and organizations in the communities where it does business. Today, Meijer’s commitment is to a much broader understanding of what’s truly essential to create and maintain healthy, vibrant relationships with those communities.
The events of 2020 unleashed a desire to lead with purpose and to highlight the real stories, people and businesses that are at their core. The real difference in Meijer’s giving strategy is its accessibility: The company takes a more grassroots approach by empowering its store directors to fund the local initiatives that matter most to each community, whether that’s cleaning up a beach or helping teachers buy educational supplies.