Community player

Agency: Saatchi & Saatchi


Gillette created a social media activation to surprise Argentinian fans during Copa America. Thousands of fans who supported the team through Gillette´s twitter account, received a special response. For one day, Argentinian player Sergio ¨Kun¨ Agüero, replied those tweets in the best way he knows how: with his feet.

This professional campaign titled 'Community player' was published in Argentina in June, 2015. It was created for the brand: Gillette, by ad agency: Saatchi & Saatchi. This Digital medium campaign is related to the Health industry and contains 1 media asset. It was submitted almost 9 years ago.


Advertising Agency: Del Campo Saatchi & Saatchi, Buenos Aires, Argentina
Executive Creative Directors: Juan Pablo Lufrano, Rafael Santamarina, Ariel Serkin
Creative Directors: Ignacio Flotta, Nicolás Vara
Account Director: Andra Papini
Account Executive: Maximiliano Beltrán
Agency Chief Producer: Adrián Aspani
Agency Producer: Juan Manuel Cuervo
Project Manager Digital: Maximiliano Beltran
Production Company: La Cosa de las Películas/Album
Director: Sebastian Valiño
Executive Producers: Camilo Rojas, Natalia Martin
Photograhy Director: Pablo Desanzo
Jefe producción: German Cortes
Director de arte: Enrique Cicciari
Editor: Adrian Perez
Post Production: Postmedia
Music: Violeta Music


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