Commodity Blood

Agency: Tabasco


In our consumerist society, we have grown accustomed to getting all of our perceived "necessities" in a matter of minutes, but what truly matters may be lacking. To highlight this paradox, we created a campaign where donor blood was packaged as common goods.

This professional campaign titled 'Commodity Blood' was published in Estonia in October, 2022. It was created by ad agency: Tabasco. This Content, Digital, and Print media campaign is related to the Health and Public Interest, NGO industries and contains 4 media assets. It was submitted 8 months ago.


Advertising Agency: Tabasco
Art Director: Kerstin Raidma
Creative/ Copywriter: Tarmo Sikk
English Copywriter: Anna Stina Tõnissaar
Designer: Kuldar Leement
Designer: Daniel Malkin
Project Manager: Kristina Kavak
Client: North Estonia Health Centre, Blood Centre
& Estonian Society of Hematology


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