Commodity Blood
Agency: Tabasco
Description
In our consumerist society, we have grown accustomed to getting all of our perceived "necessities" in a matter of minutes, but what truly matters may be lacking. To highlight this paradox, we created a campaign where donor blood was packaged as common goods.
This professional campaign titled 'Commodity Blood' was published in Estonia in October, 2022. It was created by ad agency: Tabasco. This Content, Digital, and Print media campaign is related to the Health and Public Interest industries and contains 4 media assets. It was submitted over 1 year ago.
Credits
Advertising Agency: Tabasco
Art Director: Kerstin Raidma
Creative/ Copywriter: Tarmo Sikk
English Copywriter: Anna Stina Tõnissaar
Designer: Kuldar Leement
Designer: Daniel Malkin
Project Manager: Kristina Kavak
Client: North Estonia Health Centre, Blood Centre
& Estonian Society of Hematology
