A professional comedian made the fish move and speak with the help of remote control and entertained people in a shopping mall. More than 40,000 people have met the fish face-to-face, and hundreds of thousands people have seen the performance on various Russian media channels, social networks and youtube. Search for «Meridian» has grown by 176%,, sales increased by 28%. Now the Comedian fish is on tour all over Russia.
This professional campaign titled 'Comic fish' was published in Russia in April, 2013. It was created for the brand: Meridian, by ad agency: Voskhod. This Ambient medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Copywriters: Daria Ovechkina, Egor Gavrilin, Alexander Solodkiy
Art Director: Vladislav Derevyannykh
Designer: Yana Akhmetshina