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Love Bonito

Come Into Your Own.

Agency: Collabtive

Let us come into our own. For @lovebonito’s brand refresh, we celebrate the LB community and the paths of growth, courage, and strength that they have journeyed through. The road each individual has taken has led them to exactly where they need to be, to become the best version of themselves.

Radiating positivity, Rachel’s story underscores happiness as a choice rather than circumstance. Strength is choosing to look on the bright side.

Helen’s story tells of how she found the courage to do things differently. Courage is celebrating uniqueness and diversity, and not shying away from it.

Nalisa’s story of acceptance speaks to how we can live authentically and confidently. Beauty and femininity are not fixed states, but a state of acceptance.

Jillian’s experience of starting over shows the grace and quiet strength in resilience. We change with the seasons, and bloom where we are planted.

To be free, is to be yourself. Mili’s journey of finding freedom is also her journey of learning to be comfortable just being herself.

Description

Let us come into our own. For homegrown fashion brand Love Bonito’s brand refresh, our team celebrates the LB community and the paths of growth, courage, and strength that we’ve journeyed through together. These roads we’ve taken have led us to exactly where we need to be, to become the best version of ourselves. Here’s to blooming into a better version of yourself. It’s time to #ComeIntoYourOwn.

This professional campaign titled 'Come Into Your Own.' was published in Singapore in September, 2022. It was created for the brand: Love Bonito, by ad agency: Collabtive. This Digital and Outdoor media campaign is related to the Fashion industry and contains 12 media assets. It was submitted 4 months ago by Managing Director: Terence Lee of Collabtive Pte. Ltd..

Credits

Client: Love Bonito
Art Direction: Love Bonito
Agency: Collabtive
Executive Producers: Terence Lee and Gilian Lim
Digital Strategist: Calista Teo
Social Media Manager: Jaslyn Jeffrey
Creative Director: Low Chee Lie 

Senior Art Director: Colin Yeap
Copywriter: Jen Chik
Producers: Adriel Manoe and Khalif Eddie
Junior Creative Producer: Claudia Tsao
Director: Venus Oh
Print Photography: Zac Tan
DOP: M. Ridwan
1st AC: S.Mai
2nd AC: Bryan Tan 

AD: Sufyan Saman
HMUA: by Love Bonito
Styling & Wardrobe: by Love Bonito
PA: Rendy, Polly and Kenni
Gaffer: Kiki
Grip: Azman, Syafie

Stills Support: Wuili, Clement and Zam from Stills Network

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