A few months ago, the country hosting the world’s biggest football event banned LGBT flags from its soil. This prevented millions of people from wearing the colors of freedom and love.
In response to this situation, Stop Homophobia - an association that fights against homosexual discrimination - and Pantone, a supplier of professional colour languages and digital solutions, but above all a brand that is committed to defending the LGBT cause, launched : “Colors of Love”
This is a version of the «Rainbow Flag» whose colors have been replaced by their Pantone codes. This allows LGBT people to wave the flag with pride, without the authorities being able to detect it.
Flags have been made and shirts have been flocked in order to give all those who wish to do so the means to show their pride or their disapproval of this repressive law.
This professional campaign titled 'Colors of Love' was published in France in November, 2022. It was created for the brands: Pantone and STOP HOMOPHOBIE, by ad agency: TBWA\Paris. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 1 year ago.
Advertisers : STOP HOMOPHOBIE & PANTONE
Head of STOP Homophobie : Terrence Khatchadourian
Head of Pantone : Sonia Rainero, Sara Walker, Lindsay Scheinberg
Agency : TBWA\Paris
Agency officials : Jonathan Serog, Julia Montagu, Selma Metadjer
Executive Creative Directors : Benjamin Marchal & Faustin Claverie
Copywriter : Nicolas Roncerel
Artistic Director: Paul Reyrolle
Director, Graphic Supervisor : Nicolas Duval
Audience planning director : Eleonore Berthier-Milot
Digital production : Sidney Bourgalle
Technical director : Guillaume Rancurel
Print producer : Muriel Vieville
Production : \Else
CEO \Else : Maxime Boiron
Producer : Paul Couturier
Head of 3D : Younes Chekouh
Sound production : \Else
Music producer : Fanny Mithois
Sound engineer : Matthieu Seignez
EG+ Production Print : Eric Lecam, Caroline Vanrompu, Sandra Delefosse
Agency media : OMD Business
NB Director : Aurélien Meyer
Digital display : \Exterion Sawa Ndoumbe
Digital display : \Clear Channel Isabelle Coudard