Mercedes Benz | Parktronic
MG | CBC
SMART | LANE MAINTENANCE ASSISTANT PLUS
SUBARU | ADAPTIVE CRUISE MODE
Description
In 2026, the Pantone Color of the Year is Cloud Dancer—a shade that represents calm, respect, and awareness. At Teojama Comercial, together with MG, Mercedes-Benz, Subaru, and Smart, we gave it a deeper meaning: a color that doesn’t just exist, but speaks.
Inspired by its silent yet essential presence on the streets—parking lines, road markings, and boundaries that guide our movement—we reinterpreted Cloud Dancer as a symbol of respect behind the wheel. A color that organizes, protects, and leads, reminding us that true sophistication in driving lies in social responsibility and mutual respect.
Because on the road, as in life, some colors command attention not by their intensity, but by the values they represent.
This professional campaign titled 'Color Speaks | Pantone 2026' was published in Ecuador in December, 2025. It was created for the brand: TEOJAMA COMERCIAL, by ad agency: BBA Ecuador. This Content, Design, and Digital media campaign is related to the Transport industry and contains 4 media assets. It was submitted 1 day ago.
Credits
Agency: BBA Agency
CCO: Bryan Recalde
Creative Director: Raúl Banderas
Creative/Copywriter: David Andrés Duque
Designer: Gaby Rosero
Animator: Paulo Guzmán
Account Director: Juan Pablo Morán
Account Executive: Dayana Tupiza
Client: Teojama Comercial
