As students get ready to go back to campus for the first time in over a year, experts believe there will be an uptick in sexual assault in what is considered to be a perfect storm of those experiencing campus life for the first time and older students wanting to make up for lost time.
To combat this, It's On Us, the nation’s largest nonprofit program dedicated to college sexual assault prevention and survivor support, and independent creative agency Mekanism, have created a Back to School campaign to build awareness of bystander intervention education tactics.
This professional campaign titled '#CollegeReorientation with Tony Hawk' was published in United States in September, 2021. It was created for the brand: It's On Us, by ad agency: Mekanism. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 2 years ago.
Advertising Agency: Mekanism
Co-Founder & CEO: Jason Harris
Senior Art Director: Antonia Orol-Berlinger
Senior Copywriter: Alex Lee
Brand Director: McKenzie Badger
Chief Strategy Officer, East: Ambika Pai
Senior Strategist: Maya Goldberg
Director of Project Management: Sean Gilleylen
Producer: Jay Chase
Executive Director: Tracey Vitchers
Senior Director of Educational Programs & Research: Silvia Zenteno
Associate Director of Campus Organizing: Maeve Sheridan
Associate Director of Trainings: Adrianna Branin
Executive Director, Creative Alliance: Rana Kardestuncer
Director, Creative Alliance: Jessica Salinas
Director, Creative Alliance Entertainment & Culture: Jade Bernad