ADVERTISING

It's On Us

Autocorrect

Agency: Mekanism

Description

The “Autocorrect” creative showcases a texting conversation between two college-age individuals. It uses the autocorrect feature on smartphones to highlight the difference between what we say and what we mean when we talk about rape. It’s now a partner of the Biden Foundation, a nonprofit dedicated to public service.

This professional campaign titled 'Autocorrect' was published in United States in March, 2017. It was created for the brand: It's On Us, by ad agency: Mekanism. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 5 years ago.

Credits

Advertising Agency: Mekanism
President / CEO: Jason Harris
Founder / Executive Creative Director: Ian Kovalik
Senior Copywriters: Bryan Davis, Tim Noble
Art Directors: Grace Hwang, Stefanie Gomez
Director of Brand Management: Caroline Moncure
Brand Manager: Lissa Pinkas
Production Agency: Sister
Executive Producer: Lee Scharfstein
Producer: Jackie Backer
Production Company: The Artery VFX
Director: Vico Sharabani
Executive Producer: Deborah Sullivan
Producer: Lynzi Grant
Lead Flame Artist: Asaf Yeger
Flame Artist: Brendan O’Neil
Audio: Sticky Audio
Recording Studio: BAM Studios
Engineer: Matt Sauro
Assistant: Sidney Jones
Coordinator: Nicole Schafer

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