EA Sports

College Football 25

Agency: The Rec League


After a decade-long hiatus, EA SPORTS has officially confirmed it will launch a new edition of the beloved College Football game in Summer 2024, answering the hopes and dreams of many fans and putting an end to years of speculation.

To unveil this momentous occasion, EA SPORTS collaborated with The Rec League, an independent sports culture-obsessed creative agency and production company, to create a film that not only confirms the game’s return, reassuring eager fans all over the world, but also generates anticipation and excitement within the gaming community for the upcoming launch.

Key Points to Highlight:
Exciting Comeback: After a 10-year gap, EA SPORTS is bringing back College Football, marking a significant milestone for the gaming industry and fans eagerly awaiting its return.

Addressing the Rumors & Doubts: This campaign aims to put an end to years of speculation and rumors, officially announcing the return of College Football. It's not just a campaign; it's a celebration of the community's passion for virtual collegiate sports and provides fans with a definitive answer: “Yeah, It’s Really Happening.”

Film & Collaboration with The Rec League: At the heart of this announcement is a hero film co-developed, shot, written, and produced by The Rec League. As a sports culture-obsessed creative agency, they encapsulated the very essence of the game’s triumphant return; and EA’s self-aware acknowledgement to fans that “we hear you.” The film was shot on location at the iconic Rose Bowl stadium, adding an extra layer of authenticity, prestige, and excitement to the announcement. The narrative unfolds through a main character who serves as the messenger of the much-anticipated update, while immersed in the creation of a football jersey on the field. "We've been building too," he says, accompanied by a crescendo of soul music. The pivotal moment arrives when he addresses the elephant in the room, acknowledging the speculations and doubts that have lingered over the last few years: "We've seen the posts, the predictions, the doubts. We get it; it’s been a minute. Let’s just say, this ain’t the only jersey we’ve been working on. The game this sport deserves.” This revelation not only captivates but also solidifies the anticipation, setting the stage for the grand unveiling of the College Football comeback.

Rekindling Fan Hope: For those who may have given up hope, this campaign serves as a resounding confirmation that the iconic College Football game is not only making a return but is set to surpass expectations.

This professional campaign titled 'College Football 25' was published in United States in February, 2024. It was created for the brand: EA Sports, by ad agency: The Rec League. This Integrated medium campaign is related to the Gaming and Sports industries and contains 1 media asset. It was submitted 2 months ago.

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