Description
In order to advertise LG Cookie, that is an affordable cellphone with touchscreen technology, a guerrilla stunt was created with the concept "You can touch it". Performers went to Optimus stores and invited people to touch flaming balls in their hands. The secret here was that they used cold fire, which can be touched without danger.
This professional campaign titled 'Cold fire' was published in Portugal in May, 2009. It was created for the brand: Optimus, by ad agency: Torke. This Ambient medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 15 years ago.
Credits
Advertising Agency: Torke Stunt, Lisbon, Portugal
