Coco Gauff x New Naked

Naked Smoothie's Chief Smoothie Officer, Coco Gauff, is back to introduce the world to the New Naked with a series of lighthearted, tennis-world moments. Co-starring is her ever-enthusiastic––but often misguided––sidekick Smoothie Boy. Set on the court, the spots use playful miscommunication to spotlight New Naked’s refreshed packaging and boosted benefits, bringing the brand’s cheeky personality to life.

Across the spots, Smoothie Boy tries his hardest to keep up with the news––but keeps getting it hilariously wrong. Each mix-up becomes a playful way of reinforcing what the campaign sets out to do: make the new look and boosted benefits of New Naked unmistakably clear to everyone (even Smoothie Boy).

Developed in partnership with Dentsu Creative and dentsu X, the campaign is running through the end of March, with assets expected to stay in paid rotation for most of the year. The work spans Meta, TikTok, and YouTube.

Having collaborated with Coco previously, the team leaned into what resonates most authentically on set: her ability to laugh, play, and poke fun at moments from the perspective of a tennis athlete.