Description
Eli Lilly and Company is partnering with Team USA for the 2026 Winter Olympic and Paralympic Games through its “Never Over” campaign, highlighting resilience in both health and sport. As an official partner, Lilly’s Milestones into Meaning programmed donates $5,000 to health-focused non-profits for every medal won or record broken, supporting greater health equity.
The “Never Over” theme connects the perseverance of elite athletes with scientific advancement in healthcare. Lilly is collaborating with Winter Olympians and Paralympians, including bobsledder Elana Meyers Taylor, to share stories of overcoming personal health challenges. Through Milestones into Meaning, every achievement by Team USA at Milano Cortina 2026 unlocks a donation to US-based health organizations, reinforcing the brand’s long-term commitment to community impact.
This initiative is part of a broader partnership spanning the 2024 Paris Games, the 2026 Milano Cortina Games and the 2028 Los Angeles Games. The campaign underscores the idea that just as athletes never stop training, Lilly never stops working to improve health, aiming to inspire healthier lifestyles while increasing access to care.
This professional campaign titled 'Never Over' was published in United States in February, 2026. It was created for the brand: Eli Lilly and Company, by ad agency: Wieden+Kennedy. This Film medium campaign is related to the Health and Sports industries and contains 1 media asset. It was submitted 13 minutes ago.
