The perfect time to advertise for a local fighting gym is during a UFC event at a bar. The viewers are topically engaged, and they are feelin' tough. And since most spectators become experts in their mind, we decided to playfully provoke them to come see what Mixed Martial Arts is really like, and to see if they have what it takes to be a fighter.
This professional campaign titled 'Coaster, Towel' was published in Canada in August, 2012. It was created for the brand: MMA, by ad agency: Station X. This Direct medium campaign is related to the Recreation, Leisure industry and contains 2 media assets. It was submitted over 10 years ago.
Advertising Agency: Station X, Vancouver, Canada
Creative Director: Josh Budd
Art Director: Heather Thrash
Copywriter: Jeff Wasiluk
Print Producer: Julian Davis
Production Designer: Rhoderick Lising