This may look like something from a sci-fi movie, but it is not. It is very real. Denim manufacturer Azgard9 has developed a sustainable garment that produces Oxygen, in what is seen by the brand as the “garment of the future”. The garment called “CO2AT”, was produced as part of Azgard9’s recent repositioning “Future Before Fashion”, focused on the development of products and solutions with low impact on the environment. Developed in partnership with Post Carbon Lab, in London, the CO2AT is a living being. Its hoodie is treated with microbial pigmentation, so actually behaving like a plant by using photosynthetic microorganisms – a process by which plants take in carbon dioxide and turn it into glucose and oxygen. Therefore, during its life cycle, it releases oxygen, improving the immediate environment of the wearer, due to its living cells coating. During its life cycle, the poncho neutralizes the impact of its production,
improves the immediate environment of the wearer and produces approximately the same amount of O2 as an oak tree.
This professional campaign titled 'CO2AT' was published in Portugal in June, 2021. It was created for the brand: Azgard9, by ad agency: Stream and Tough Guy. This Direct medium campaign is related to the Fashion industry and contains 4 media assets. It was submitted over 2 years ago by Creative Partner: Miguel Durão of Stream & Tough Guy.
Advertising Agency: This is Pacifica + Stream and Tough Guy, Lisbon, Portugal