The red ribbon is THE symbol of the brand, as it was established on the bottle label since the 18° century. It is called "cordon rouge" in french (literraly red ribbon) and this symbol is really famous for french people as this champagne brand is oftenly called "cordon rouge" instead of its real name. People automatically recall the brand this "cordon rouge".
This professional campaign titled 'Clouds' was published on November 01, 2006. This Print medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 16 years ago.
Advertising Agency: TBWA, France
Creative Director: Marie-Catherine Dupuy
Art Director: Javier Rodriguez
Copywriter: Daniel Perez
Photographer: Andy Glass