Agency: Australie.GAD


By the end of the year 2024, a pivotal year for Corsair, the airline will have completed the renewal of its entire fleet, initiated in 2021. With the arrival of 4 new Airbus A330neo aircraft in 2024, the fleet will consist exclusively of the Airbus A330neo, the latest generation aircraft. That means the airline will have one of the youngest fleets in the market, demonstrating its ambition to actively contribute to the energy transition of the aviation sector.

Beyond their improved environmental performance, these aircraft perfectly illustrate the company's upgrade in its service offering, enabling it to compete with major rival airlines.

Aiming to make the airline a key player in the business class sector for its destinations, Corsair and Australie.GAD chose to focus the campaign on one of the main benefits for business class travelers: the high-level comfort provided by the new 180° reclining lie-flat seats.

In a quirky tone in line with the brand's spirit and its challenger positioning, the benefit of perfect sleep is conveyed in one idea. "Clouds", is a metaphorical depiction of clouds in the shape of sheep, symbolizing how business class travelers will fall asleep nearly instantaneously in the new business class lie-flat seats. In other words, there's no need to count sheep anymore.

The global campaign includes TV, Outdoor, Press, DOOH, Social Media, and Digital.

This professional campaign titled 'Clouds' was published in United Kingdom in March, 2024. It was created for the brand: Corsair, by ad agency: Australie.GAD. This 360° medium campaign is related to the Travel and Tourism industry and contains 1 media asset. It was submitted about 2 months ago.


Agency: Australie.GAD
President: Vincent Leclabart
Associate Creative Director General: Philippe Boucheron
Deputy General Manager: Thierry Taglioni
Creative Director: Jorge Carreno
Creatives: Tom Camus, Guillaume Paulus
Project Director: Isabelle Dray
Account Executive: Ulysse Boudot
Advertiser: Corsair International
Marketing & Communication Director: Martine Haas
Marketing Manager: Murielle Petiphar
Production: Tata Production
Creative Producer: Jean-Luc Chirio
Producer: Léa Zennoun
Production Director: Idir Barache
Director/Photographer: Marc Da Cunha Lopes
Sound Production: Plouf
Sound Producer: Sébastien Cannas
Post-production: Reepost


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