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Jornal de Noticias

Clothes Lines Media

Agency: FCB

Description

To promote the 32nd Fantastic Film Festival we took advantage of the traditional clothes line that are part of the Portuguese urban landscape to invent a new media: How: At a cost of 50 bed sheets (5€ each), offered to the owners of the clothes line as a little gift for the space they kindly lent us, we were able to hang “bed sheet ghosts” in places with high visibility and spread a message saying that “terror has invaded the city” to hundreds of people.

This professional campaign titled 'Clothes Lines Media' was published in Portugal in March, 2012. It was created for the brand: Jornal de Noticias, by ad agency: FCB. This Ambient medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 10 years ago.

Credits

Advertising Agency: DraftFCB, Lisbo, Portugal
Creative Directors: Duarte Pinheiro de Melo, Luís Silva Dias
Art Director: Ricardo Silveira
Copywriter: Viton Araújo
Photographer: Jarbas Teixeira Alves
Production: Manuela Fonseca

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