Close the loop


The collection is made from recycled textile from the Garment Collecting initiative in H&M’s own stores. H&M has made a film with a clear message: “There are no rules in fashion but one, to recycle your clothes”. H&M has made it a mission to create a loop when it comes to textile. By receiving old clothes and using it in the manufacturing of new products H&M seeks to minimize the damage on the environment and create a new future for the fashion industry.

This professional campaign titled 'Close the loop' was published in Denmark in September, 2015. It was created for the brand: H&M, . This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 8 years ago.


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