Description
To launch the MINI x Paul Smith Edition, we turned a design collaboration into a guided journey through the mind of Paul Smith. Built around the idea of a “memory palace”, each room represents an aesthetic principle, translating Paul’s “classic with a twist” design language into moments that reveal the craftsmanship, colour, and detail of the collection.
The hero film establishes the world, then photography, social, outdoor, and experiential placements continue the tour, all tightly linked by one visual language, so the story unfolds consistently wherever you meet it.
This professional campaign titled 'Classic With A Twist' was published in China, United Kingdom, and United States in October, 2025. It was created for the brands: Mini and Paul Smith, by ad agency: Jung von Matt LONDON. This 360°, Film, and Integrated media campaign is related to the Automotive and Personal Transportation and Fashion industries and contains 1 media asset. It was submitted about 5 hours ago.
Credits
Advertising Agency: Jung Von Matt London
Production Company: InMotion, Munich, Germany
Art Director: Luigi Vitiello
Copywriter: Harry Sandhu
Photographer: David Daub
Director: Beat Schwiersch
