Hygeia HMO

Clap For The Right Reasons

Agency: Cerebre Media Africa


#ClapForTheRightReasons is Hygeia HMO's 2023 World Malaria Day Initiative aimed at sensitizing Nigerians that a Malaria-free society is achievable as long as we all take up responsibility for our hygiene.

The Campaign strategy included social media messaging.
The message in the visuals highlighted simple life hacks such as maintaining a clean environment, using insecticide-treated nets, and seeking a professional diagnosis in place of self-medicating, which we can imbibe to eradicate the Malaria endemic.

The brand leveraged play on words, using the words "NETS" and "NECESSARY" analogy to drive home the message that just as it requires necessary steps to beat malaria.

This professional campaign titled 'Clap For The Right Reasons' was published in Nigeria in April, 2023. It was created for the brand: Hygeia HMO, by ad agency: Cerebre Media Africa. This Digital medium campaign is related to the Health industry and contains 2 media assets. It was submitted 5 months ago by Marketing & Advertising: Cerebre Media Africa of Cerebre Media Africa.


Advertising Agency: Cerebre Media Africa, Lagos State, Nigeria
Business Manager: Anu Olowu
Brand Manager 1: Joshua-Karis Osugo
Copywriter: Alexander Nwoke
Creative Artiste: Emmanuel Ojodun
Creative Director: Samuel Egbe
Approving Client: Alicia Gberikon


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