In Lebanon, a Muslim and Christian cannot marry each other. In order to celebrate creativity for progressive change, this Absolut campaign brought inter-religious civil marriage the closest it has ever been to Lebanon. Only 12 miles off Lebanese shores is international waters where Lebanese marital law no longer applies. As a world-first the Civil Love boat set sail to marry inter-religious couples and celebrate unity & love in a country torn by Civil War.
This professional campaign titled 'Civil Love' was published in Lebanon in September, 2018. It was created for the brand: Absolut, by ad agency: Interesting Times. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 3 years ago.
Advertising Agency: Interesting Times, Beirut, Lebanon
Creative Director: Mo Alghossein, Jimmy Francis
Associate Creative Director: Rita Harbie
Art Director: Carl Kaed
Strategic Director: Ashraf Mansour
Account Manager: Sara Samad
Operations Director: Lara Safar
Web Developer: Ali Aladdine
Junior Account Executive: Farah Kabbani
CEO: Wassim Bassil
Production: Fouad Abi Aad, Leon Terzian / Smarthub
Film Directors: Corine Shawi, Halim Sabbagh