ADVERTISING

Smart

City cement trucks

Agency: BBDO

Description

To visually demonstrate the smart's smallest turning radius, city cement trucks will be transformed into naturally rotating mobile billboards with a smart fortwo coupe on their spinning cement drums. To minimize the environmental footprint, the branded trucks will drive along already established routes (construction sites) which will pass through some of the city's highly-trafficked areas.

This professional campaign titled 'City cement trucks' was published in Canada in February, 2011. It was created for the brand: Smart, by ad agency: BBDO. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 11 years ago.

Credits

Advertising Agency: Proximity Canada/BBDO Toronto, Canada
Creative Director: John Gagne, Peter Ignazi, Carlos Moreno
Associate Creative Director: Rene Rouleau
Art Directors: Rene Rouleau, Andrew Mowbray
Copywriter: Rene Rouleau
Photographer: Don Dixon
Production: Rosanne Woodley
Agency PR: Shari Balga
Account Director: Adam Lang
Account Supervisor: Nevena Djordjevic
Vice President / Account Director: Steve Groh

ADVERTISING

iStock Essentials

Smart city of cloud computing us...

Artist: KanawatTH

iStock Signature

Man opening the door of his hous...

Artist: andresr

iStock Signature

Distrubution Warehouse With Plex...

Artist: onurdongel

iStock Essentials

Key Performance Indicator with S...

Artist: maydogan

iStock Essentials

Military Surveillance Officer Wo...

Artist: gorodenkoff

iStock Signature

Smart Home

Artist: imaginima

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.