Liqui-Fruit asked us to come up with a TV campaign to promote their new packaging. The most notable change to the pack is the removal of the straw, a characteristic that led us straight to a simple, humorous insight.
This professional campaign titled 'City, Park, Cops' was published in South Africa in September, 2013. It was created for the brand: Liqui-Fruit, by ad agency: Bester Burke. This Film medium campaign is related to the Soft Drinks industry and contains 3 media assets. It was submitted almost 10 years ago.
Advertising Agency: Bester Burke, Cape Town, South Africa
Creative Director: Stephen Burke
Art Director: Romano Cardinal
Copywriter: Jacques Laubscher
Director: Peri van Papendorp
Production Company: Giant Films