Cierzo is my middle name

Agency: LUV Agency

Cierzo "Life is my middle name"

Cierzo "Classic is my middle name"

Cierzo "Carpe Diem is my middle name"

Cierzo "Fashion is my middle name"

Cierzo "Atitude is my middle name" and "Trend is my middle name"


Cierzo, a brand by Instituto Ótico, challenged us to create a concept for its launch that would clearly promote style, trends, fashion, design, life, and classic elegance—essentially, the brand's emotional values.

We crafted a campaign around the well-known phrase "Cierzo is my middle name," because just like our middle name, our style, personality, and life are uniquely ours. This concept seamlessly traveled across various formats, tailoring the message to each medium.

This professional campaign titled 'Cierzo is my middle name' was published in Portugal in May, 2024. It was created for the brand: Cierzo, by ad agency: LUV Agency. This 360°, Design, and Digital media campaign is related to the Beauty, Fashion, and Health industries and contains 5 media assets. It was submitted about 1 month ago by CEO: Diogo Fabiana of LUV Simply Love.


Creative Director: Joana Alfaro
Strategist: Diogo Fabiana
Art Director: Ana Delgado
Copywriter: Catia Cardoso
Digital Manager: Maria Correia
Designer: Ana Reis
Designer: Jessica Abreu
Designer: Helena Lima
Ilustrator: Inês Neves


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