CIB overseas

CIB overseas is a premium service presented by CIB to clients who live abroad and want to enjoy an ultimate easy access to infinite local possibilities while they’re out of the country.
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challenge
The challenge we have here is communicating such an outstanding assistance through out an outdoor campaign inside the airport
How
1- Using appropriate a Art Direction
2- showing the 15 available services in a simple yet catchy way, especially that people in the airport are always in a hurry!
3- avoiding complicated bank processes and use crystal clear copies to make sure that clients will understand everything immediately
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Why we use this art direction?
1- we use here the monochromatic Artistic style, to focus on the service presented, using only one model (the client), or 2 models (the client and our employees), to explain what CIB overseas presents without any complications.
2- the monochromatic Art direction is super eye catchy especially we used 4 guidline colors to showcase the 15 services, and that exactly the prefect way of introducing the varieties throughout an exceptional art style.